A simple mission

To help entrepreneurs to build vibrant and sustainable businesses

ED and SD can be a real headache

Asukume not only helps to ease the pain corporates often feel with ED and SD, but we make ED and SD more effective

The main issues regarding ED and SD currently are due to the unaffordable and ineffective nature of their process and implimentation.

This leads the business jockey set up for failure as they try to fit in retroactively with the ED / SD programs.

Approach ED and SD sensibly

Asukume first focus on developing the jockey and ONLY THEN looking to build the business (enterprise).

Funding is tilted to those who demonstrate skill, ability and drive.

The Asukume Way greatly improves the odds of jockeys and enterprises being successful and creates businesses that can be properly integrated into supplier development

See How

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A holistic approach to enterprise development

Asukume believe that effective Enterprise development (ED) and Supplier Development (SD) has three distinct but connected ‘phases’, namely:

  1. Developing the person (the entrepreneur).
  2. Developing the business, and
  3. Funding the growth of the business.

 

It all starts with finding the right jockeys and developing their skills

The first, critical step is to recruit suitable candidates and to put these candidates through a training and development programme. This process culminates in the production of a viable business plan.

This is built on the simple belief that viable businesses can only be started and run by jockeys with the right attitudes, knowledge and skills. Training and development is not the end goal, but rather the foundation upon which to build successful long term enterprises.

Shifting the focus to the business

The next phase sees those candidates with the required skills (and personal attributes) and a well-crafted (and viable) business plan introduced to a mentor. The mentor’s primary role is to help the entrepreneur refine their business plan and to position the enterprise for further support. When the mentor feels the entrepreneur is ready, the relationship is transferred to Asukume, who will then assist the entrepreneur with the support (e.g. contracts or marketing) required to make them suitable recipients of enterprise development.

Moving to funding growth

The final phase is to arrange funding support, starting with start-up funding for new enterprises. Suitable enterprises are then provided (directly with corporates or indirectly through a fund) with an appropriate quantum of enterprise development funding. It is important to stress that the funding to be provided is based on the needs of the enterprise/ entrepreneur and NOT the spending the corporate requires to satisfy B-BBEE requirements.

The final step is to source supplier development funding. This is done by connecting entrepreneurs with corporates (often with whom a journey has been walked).