Core Asukume principles:
- Developing entrepreneurs and ED and SD isa process NOT an event
- Develop the person (entrepreneur) BEFORE developing the business
- Make the programme cost effective and accessible
- Applying the concept of big numbers (put as many people into the process as possible)
- Collaborate with others to create a system that maximises the chances of success.
- Only allocating ED and SD funding when the jockey demonstrates the required skills, ability and commitment.
- Redirecting ED and SD spend rather than additional spend.
- Developing enterprises that can be effectively incorporated into corporate supply chains.
The power of large numbers
The power of the Asukume way lies in the power of large numbers and a philosophy of focussing greater support (and funding) on those that are truly deserving.
The concept is simple....The more good candidates you put into the programme, the more viable businesses you will create.
Our partnership approach and national reach helps us to source more suitable candidates.
Making the programme more accessible then (e.g. by making it affordable) allows more people to join the programme.
The Asukume power of numbers and the filtering process is shown opposite.
Proper ED and SD takes time
Effective enterprise development is a process that frankly takes time..
We believe that rushing this process not only significantly increases the risk of failure for the entrepreneur, but greatly increases the risk that the enterprise will not be effectively integrated into supplier/ procurement programs.
This not only wates considerable amounts of time and money but can result in considerable damage to the entreprenur.
